{"id":3349,"date":"2021-08-12T09:25:10","date_gmt":"2021-08-12T09:25:10","guid":{"rendered":"http:\/\/inbonis.com\/2024\/04\/18\/como-captar-el-interes-de-los-inversores-para-fortalecer-nuestra-empresa\/"},"modified":"2025-01-06T18:28:26","modified_gmt":"2025-01-06T18:28:26","slug":"como-captar-el-interes-de-los-inversores-para-fortalecer-nuestra-empresa","status":"publish","type":"post","link":"https:\/\/inbonis.com\/fr\/2021\/08\/12\/como-captar-el-interes-de-los-inversores-para-fortalecer-nuestra-empresa\/","title":{"rendered":"\u00bfC\u00f3mo captar el inter\u00e9s de los inversores para fortalecer nuestra empresa?"},"content":{"rendered":"<p>En los \u00faltimos a\u00f1os, <strong>los inversores institucionales est\u00e1n orientando progresivamente sus inversiones hacia empresas no cotizadas con un elevado potencial de crecimiento,<\/strong> atra\u00eddos por unas rentabilidades muy superiores a las de otros activos, y por su nivel de riesgo moderado. En Espa\u00f1a, el volumen medio del capital privado alcanz\u00f3 los 2.056,8M\u20ac en un total de 394 inversiones durante el primer semestre de 2021 , un 27% m\u00e1s que en el mismo periodo de 2020, seg\u00fan los datos de ASCRI (Asociaci\u00f3n Espa\u00f1ola de Capital, Crecimiento e Inversi\u00f3n).<\/p>\n<p><strong>Las pymes pueden aprovechar esta disponibilidad de financiaci\u00f3n<\/strong> en distintos casos: cuando necesiten desarrollar nuevos productos o acceder a nuevos mercados; cuando se encuentren en graves dificultades y precisen transferir parte o la totalidad de sus acciones para garantizar la permanencia de la empresa, y tambi\u00e9n si son empresas familiares en situaci\u00f3n de sucesi\u00f3n que han decidido vender.<\/p>\n<p><strong>No obstante, captar el inter\u00e9s de un inversor no es tarea sencilla: hay que convencer a los posibles inversores de que la empresa seguir\u00e1 creciendo y obtendr\u00e1 altas rentabilidades.<\/strong> Es necesario poner en valor la capacidad e implicaci\u00f3n del equipo, su profundo conocimiento del mercado y la propuesta de valor que diferencia a la empresa. Ser\u00e1 conveniente, adem\u00e1s, demostrar que cuenta con una base tecnol\u00f3gica que facilite su escalabilidad.<\/p>\n<p>A la hora de presentarse ante los inversores, es de vital importancia mostrar la m\u00e1xima trasparencia. No basta con hacer una buena presentaci\u00f3n; hay que presentar la documentaci\u00f3n financiera de la empresa que la respalde. <strong>Un informe de calificaci\u00f3n crediticia o rating puede ayudar a las empresas a acreditar su solvencia ante los inversores, pero, adem\u00e1s, puede servir para detectar posibles fallas si se encuentra en dificultades y a tomar las medidas que mejoren el precio de venta.<\/strong><\/p>\n<p>La calificaci\u00f3n crediticia o rating es una herramienta utilizada desde hace m\u00e1s 50 a\u00f1os por las grandes empresas para acceder al mercado de capitales. Tras la acreditaci\u00f3n de INBONIS por la Autoridad Europea de Valores y Mercados ya est\u00e1 disponible para las medianas empresas, lo que ampl\u00eda sus posibilidades de financiaci\u00f3n para el crecimiento.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En los \u00faltimos a\u00f1os, los inversores institucionales est\u00e1n orientando progresivamente sus inversiones hacia empresas no cotizadas con un elevado potencial de crecimiento, atra\u00eddos por unas rentabilidades muy superiores a las de otros activos, y por su nivel de riesgo moderado. En Espa\u00f1a, el volumen medio del capital privado alcanz\u00f3 los 2.056,8M\u20ac en un total de [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3349","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfC\u00f3mo captar el inter\u00e9s de los inversores para fortalecer nuestra empresa? - INBONIS RATING | The Credit Rating Agency for SME<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inbonis.com\/fr\/2021\/08\/12\/como-captar-el-interes-de-los-inversores-para-fortalecer-nuestra-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo captar el inter\u00e9s de los inversores para fortalecer nuestra empresa?\" \/>\n<meta property=\"og:description\" content=\"En los \u00faltimos a\u00f1os, los inversores institucionales est\u00e1n orientando progresivamente sus inversiones hacia empresas no cotizadas con un elevado potencial de crecimiento, atra\u00eddos por unas rentabilidades muy superiores a las de otros activos, y por su nivel de riesgo moderado. 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