{"id":3383,"date":"2023-02-23T09:25:16","date_gmt":"2023-02-23T09:25:16","guid":{"rendered":"http:\/\/inbonis.com\/2024\/04\/18\/des-eti-et-des-pme-de-croissance-un-enjeu-de-competitivite\/"},"modified":"2025-01-06T18:45:26","modified_gmt":"2025-01-06T18:45:26","slug":"des-eti-et-des-pme-de-croissance-un-enjeu-de-competitivite","status":"publish","type":"post","link":"https:\/\/inbonis.com\/fr\/2023\/02\/23\/des-eti-et-des-pme-de-croissance-un-enjeu-de-competitivite\/","title":{"rendered":"Des ETI et des PME de croissance: un enjeu de comp\u00e9titivit\u00e9"},"content":{"rendered":"

\"Des<\/p>\n

La France compte 5 400 ETI repr\u00e9sentant 25 % de l\u2019emploi et 34 % des exportations. Consid\u00e9r\u00e9es comme les garantes de notre comp\u00e9titivit\u00e9, l\u2019objectif des pouvoirs publics est d\u2019accro\u00eetre le nombre d\u2019ETI de 100 par an sur les cinq prochaines ann\u00e9es.<\/strong><\/p>\n

Le tissu \u00e9conomique fran\u00e7ais pr\u00e9sente un d\u00e9ficit de 50 % du nombre d\u2019entreprises de tailles interm\u00e9diaires par rapport \u00e0 nos voisins Europ\u00e9ens\u00a0: le mittelstand Allemand regroupe 13 000 ETI quand nos voisins Italiens et du Royaume Uni en d\u00e9nombrent quant \u00e0 eux 10 000.\u00a0 Les ETI fran\u00e7aises<\/a> sont principalement concentr\u00e9es dans l\u2019industrie manufacturi\u00e8re (31 % au total) et le commerce de gros et de d\u00e9tail (28 %) suivies par la construction, les activit\u00e9s professionnelles scientifiques et techniques et les activit\u00e9s d\u2019information et de communication.<\/p>\n

Cette ambition est-elle atteignable pour la France dans un contexte \u00e9conomique tendu et incertain tel que nous le connaissons depuis maintenant plus de deux ans\u00a0?<\/p>\n

Pour parvenir \u00e0 atteindre cet objectif, il est primordial de bien analyser la singularit\u00e9 de ces entreprises, les domaines dans lesquels elles excellent, mais aussi les axes d\u2019am\u00e9lioration qui pourraient renforcer leur qualit\u00e9 financi\u00e8re, ainsi que les secteurs qui peuvent faire \u00e9merger de fa\u00e7on cons\u00e9quente de nouvelles ETI.<\/p>\n

 <\/p>\n

La notation de cr\u00e9dit : une vision prospective <\/strong><\/h2>\n

La notation de cr\u00e9dit<\/a> par une agence de notation, outil d\u2019excellence jusqu\u2019alors r\u00e9serv\u00e9 aux grandes entreprises, aux \u00e9tablissements financiers et aux Etats, montre alors tout son int\u00e9r\u00eat pour les PME de croissance et les ETI dans le contexte \u00e9conomique actuel, \u00e0 condition de b\u00e9n\u00e9ficier d\u2019une m\u00e9thodologie sp\u00e9cifique permettant de d\u00e9montrer la r\u00e9silience de leur business mod\u00e8le.<\/p>\n

En effet, la notation permet \u00e0 ces cat\u00e9gories d\u2019entreprises de mieux comprendre comment elles sont per\u00e7ues par la place financi\u00e8re, quels sont leurs leviers, mais aussi leurs faiblesses d\u2019un point de vue financier et extra-financier, ce qui constitue le point de d\u00e9part \u00e0 toute croissance durable menant sur le chemin de l\u2019ETI\u00a0!<\/p>\n

La premi\u00e8re \u00e9dition de l\u2019Observatoire <\/a>men\u00e9 par Inbonis et le METI, sur la singularit\u00e9 des ETI, nous a permis d\u2019observer qu\u2019une analyse qualitative de ces derni\u00e8res permet d\u2019am\u00e9liorer significativement la qualit\u00e9 de cr\u00e9dit des entreprises et ainsi concourir \u00e0 accro\u00eetre leur comp\u00e9titivit\u00e9.<\/p>\n

La notation de cr\u00e9dit\u00a0est un formidable outil d\u2019analyse qualitative qui permet de mettre en exergue de mani\u00e8re empirique la singularit\u00e9 des ETI et des PME de croissance, dans le tissu \u00e9conomique fran\u00e7ais, et ainsi d\u2019am\u00e9liorer de minimum un cran de notation leur qualit\u00e9 de cr\u00e9dit, renfor\u00e7ant ainsi la confiance des partenaires financiers pour cette cat\u00e9gorie d\u2019entreprises.<\/p>\n

 <\/p>\n

Des crit\u00e8res ESG en plus des crit\u00e8res financiers!<\/strong><\/h2>\n

Des \u00e9quipes de gestion fortement engag\u00e9s, une position de march\u00e9 tr\u00e8s concurrentielle et une bonne gestion de la donn\u00e9e et de la tr\u00e9sorerie sont des atouts qualitatifs qui permettent d\u2019affirmer leur singularit\u00e9 et d\u2019am\u00e9liorer leur qualit\u00e9 de cr\u00e9dit.<\/p>\n

Autant de crit\u00e8res difficilement appr\u00e9ciables dans des mod\u00e8les de scoring quantitatifs sur la simple analyse de la documentation financi\u00e8re\u00a0!<\/p>\n

Il est pourtant primordial dans un contexte \u00e9conomique complexe, de bien comprendre le business mod\u00e8le de ces entreprises pour cr\u00e9er la confiance n\u00e9cessaire aux partenaires financiers et ainsi assurer leur soutien \u00e0 l\u2019investissement productif long terme. En effet, un des \u00e9cueils des ETI est le d\u00e9s\u00e9quilibre de leur bilan par un poids de la dette trop important et un financement des investissements par du cr\u00e9dit.<\/p>\n

Culturellement et historiquement, gr\u00e2ce \u00e0 une industrie bancaire solide en France<\/a>, et \u00e0 une r\u00e9ticence des chefs d\u2019entreprises \u00e0 ouvrir leur capital, les PME et les ETI fran\u00e7aises se financent \u00e0 70 % par de la dette bancaire. Ce recours massif \u00e0 la dette engendre un d\u00e9s\u00e9quilibre de la structure bilancielle des entreprises qui r\u00e9duit leur capacit\u00e9 \u00e0 faire face aux incertitudes conjoncturelles actuelles et \u00e0 investir sur du long terme.<\/p>\n

 <\/p>\n

Un instrument pour d\u00e9mocratiser en confiance<\/strong><\/h2>\n

Pour faciliter l\u2019acc\u00e8s et l\u2019ouverture au financement d\u00e9sinterm\u00e9di\u00e9 telles que la dette priv\u00e9e des PME et des ETI, et la d\u00e9mocratisation d\u2019outils d\u2019\u00e9valuation sp\u00e9cifique, la notation des agences de notations est primordiale pour\u00a0:<\/p>\n

    \n
  • Donner de la visibilit\u00e9 aux partenaires financiers long terme et permettre aux entreprises d\u2019enclencher des projets transformants et de long terme afin de r\u00e9pondre \u00e0 des enjeux macro li\u00e9s aux changements environnementaux et soci\u00e9taux ;<\/li>\n
  • Cr\u00e9er de la confiance aupr\u00e8s des partenaires commerciaux pour d\u00e9velopper de nouveaux business ;<\/li>\n
  • Comprendre les enjeux des diff\u00e9rents partenaires et pouvoir se challenger et se r\u00e9inventer.<\/li>\n<\/ul>\n

    Les ETI et les PME de croissance constituent un fort levier d\u2019expertise et de comp\u00e9titivit\u00e9 pour la France, leur donner les moyens d\u2019\u00eatre \u00e9valu\u00e9es \u00e0 leur juste valeur est un des enjeux cl\u00e9 pour les accompagner \u00e0 relever les d\u00e9fis de demain et \u00e0 conjuguer les incertitudes li\u00e9es au temps court et les grands d\u00e9fis environnementaux, sociaux et de gouvernance qui rel\u00e8vent du temps long!<\/p>\n

    Par Emmanuelle Bonal, Directrice du d\u00e9veloppement d\u2019Inbonis Rating<\/strong><\/em><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    La France compte 5 400 ETI repr\u00e9sentant 25 % de l\u2019emploi et 34 % des exportations. Consid\u00e9r\u00e9es comme les garantes de notre comp\u00e9titivit\u00e9, l\u2019objectif des pouvoirs publics est d\u2019accro\u00eetre le nombre d\u2019ETI de 100 par an sur les cinq prochaines ann\u00e9es. Le tissu \u00e9conomique fran\u00e7ais pr\u00e9sente un d\u00e9ficit de 50 % du nombre d\u2019entreprises de […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3383","post","type-post","status-publish","format-standard","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"\nDes ETI et des PME de croissance: un enjeu de comp\u00e9titivit\u00e9 - INBONIS RATING | The Credit Rating Agency for SME<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inbonis.com\/fr\/2023\/02\/23\/des-eti-et-des-pme-de-croissance-un-enjeu-de-competitivite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Des ETI et des PME de croissance: un enjeu de comp\u00e9titivit\u00e9\" \/>\n<meta property=\"og:description\" content=\"La France compte 5 400 ETI repr\u00e9sentant 25 % de l\u2019emploi et 34 % des exportations. Consid\u00e9r\u00e9es comme les garantes de notre comp\u00e9titivit\u00e9, l\u2019objectif des pouvoirs publics est d\u2019accro\u00eetre le nombre d\u2019ETI de 100 par an sur les cinq prochaines ann\u00e9es. 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